UX improvement: Campaign end date setting

We’ve updated how users set campaigns without an end date to make the process clearer and more intuitive.

The previous 'Evergreen' option, which was displayed as a radio button, often caused confusion as users didn’t understand that it meant the campaign would not expire. To address this, we have replaced the radio button with a checkbox labeled: 'This campaign does not have an end date'.

Before:

Now:

When the checkbox is selected, all fields related to expiry dates will automatically be hidden or disabled to prevent any confusion. The checkbox will remain unchecked by default, ensuring that campaigns will have an expiry date unless explicitly configured as evergreen.

This change simplifies the campaign creation experience, reduces user errors, and makes it easier to understand how to configure campaigns that run indefinitely. Users can now toggle this option on or off intuitively without second-guessing its functionality.

If you have any questions or issues, please reach out to your assigned Customer Success Manager. They'll be happy to assist you!

To view all the product updates, please click here.